Stonyfield Farm Converts Packaging
To 100% Recycled Paperboard
By Lauren Sklarin
On a company mission to serve as a model of environmental responsibility, New Hampshire-based Stonyfield Farm announced today that it will convert its current wrap packaging for Planet ProtectorsTM and Yo BabyTM multipacks for kids to 100% recycled paperboard. The company’s newest product for kids, Yo SqueezeTM, an all-natural portable lowfat yogurt in a tube, also uses 100% Recycled Paperboard.
Stonyfield Farm, the fastest growing yogurt company in America, became the sixty-fourth company to sign an agreement with The 100% Recycled Paperboard Alliance (RPA-100%), joining recent licensees FedEx, Procter & Gamble and Kellogg’s Company. The RPA-100% is a group of companies that are dedicated to help consumers close the loop on their recycling activities by “buying recycled.”
In honor of Stonyfield Farm’s conversion to using 100% recycled paperboard, RPA-100% will donate $1,000 in the company’s name to The Boomer Esiason Foundation for cystic fibrosis research. Esiason, a former NFL quarterback and advocate for RPA-100%, established the nonprofit organization in 1993 after learning that his young son was afflicted with the fatal genetic disorder. “I want to be able to stand up there and say we cured this thing. That would be the ultimate goal,” said Esiason. The 100% Recycled Paperboard Alliance and its partners are committed to helping him reach that goal, as he has been committed to helping the group reach theirs.
“Stonyfield Farm is very aware that through our packaging we have an enormous effect on the environment, making our packaging choices extremely important,” said Gary Hirsh-berg, president and CEO. “We are pleased to be able to team up with The 100% Recycled Paperboard Alliance, in a shared goal of reducing that environmental impact.”
To complement its environmentally friendly packaging, Stonyfield Farm also educates consumers on key environmental issues motivating them to take action. One way is by printing messages on the top of its yogurt lids. Consumers learn about the activities of many non-profit environmental groups and issues that threaten the well-being of the planet. Messages include, “Eat Organic…it’ll make you a nicer person,” “Go to the source…find out where your water comes from and what you can do to protect it,” and “Vote for Mom…protect your mother (Earth that is) by checking the facts before you vote in November.” Additionally, each year, ten percent of Stonyfield Farm’s profits are given to efforts that help protect and restore the environment.
“Environmental responsibility is good business,” said Russell M. Currey, chairman of the RPA-100% marketing committee. “We’re glad that the people at Stonyfield Farm agree that showcasing the 100% Recycled Paperboard symbol on its products will help consumers understand their contribution to the ‘buy recycled’ campaign.”
For more information on the 100% Recycled Paperboard Alliance, visit their website at www.rpa100.com . From there, visitors can hotlink to The Boomer Esiason Foundation website for more information on the fight to cure cystic fibrosis.
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