Duraflame Discontinues Use
of Petroleum Wax in Its Firelogs
By Nathan Hambley
Duraflame, Inc. has switched from using petroleum-based wax to bio-wax in its
firelogs, representing a significant change in the more than $250-million
This decision was spurred by the rising costs and declining quality of petroleum wax available to the company. Duraflame decided to take action before volatile conditions in the petroleum markets negatively impacted the company’s reputation for industry-leading quality.
In recent years, the company’s R&D team had been testing new blends of “bio-wax” materials made from renewable resources. Tests showed the environmentally-friendly waxes burned more vigorously and yet produced fewer emissions.
The switch to bio-waxes also provides the added benefit of reducing the company’s carbon footprint. As a result of the product formulation change, Duraflame will dramatically reduce its use of non-renewable fossil fuels.
Chris Caron, vice president of brand development, notes that replacing the petroleum wax will displace an estimated 100 million pounds of petroleum-based fuel annually. Replacing that material with natural waxes will offset greenhouse emissions equivalent to roughly the amount of carbon dioxide emitted by 62,000 automobiles each year. While the new all-natural products still emit C02, the use of bio-wax from renewable resources makes the firelogs carbon neutral.
According to Caron, Duraflame’s reformulation initiative continues the
company’s tradition of investing in environmentally-friendly technologies. An
early claim of the company was, “no tree has ever been cut down to make a
Duraflame firelog.” That claim still holds true today. In fact, Duraflame, Inc.
recycles 50,000 tons of commercial wood waste and agricultural bio-mass in the
production of its firelogs each year.
Duraflame, Inc. is America’s firelog brand leader, headquartered in Stockton, CA. Duraflame is a privately-held, family-owned company that has been in business for more than 30 years. For more information visit: www.duraflame.com
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